Wednesday 28 December 2016

LILIACAT 2016





Lilia is Market Researcher affiliated to 
Centre de recherche du marché



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Friday 15 July 2016

LILIACAT 2016 RESEARCH 1

Marketing Strategy for Business Growth & Development or Gold Scope S.S.S. Satisfaction Service Skills...Business Concept 

Theory: Do Marketing & Public Relations necessitate Research & Development? As the Marketing mathematics of language meaning in color & design seem to create its compatible advertising space, it automatically instills tangible scenes with great impact on products’ communication business for sale purpose...Public Relations, then act as the vital ice breaker to introduce the needed theatrical element of attraction & establish an unforgettable live presence! On the other hand, the semantics of logical meaning of Research & Development in the market place as intangible as may be, still play a central role in customer sustainability & a sure strategy for business growth & development. As such, data mining & analysis are facilitated by technology which has an essential role in interpretation of its procedures & maximization of its results... However, it seems Market Research is definitely here to minimize its negative aspects.
Debate: Customers’ satisfaction management requires important service skills to meet the high Market standards imposed by other successful businesses & to compete on the local as well as the international arena. As Brand visions expand to become global, so are competitive communications & service skills delivery to meet customers’ expectations of High Market Value Standards in order to retain & satisfy customers... 
Analysis: Research & Development of market positioning & mapping need to evolve to another level of business competency to succeed in our digital tech society. As social media is a diving board to social interaction, it floods the market with marketing communication & limits its competitive impact....Hence, Public Relations, introduces a certain attractive charisma necessary to keep customers’ vibrant attention... 
Discourse: Market Research is a crucial key for quantitative results & feedback to understand where business is going & what steps to take to improve it & adapt it to a viable visible market place.... Focus Groups introduce a qualitative improvement to Research & Development to further its market process & take its Business Brand to a Higher Market Level...It also reveals the true essence of its business policies & extent to which its boundaries can be released on its negotiating platform... Customers Satisfaction interviews are essential to understand the extent of value service rendered in a competitive market communication & to engender loyalty...As Service skills are fundamental to creating a healthy rapport & engaging customers to resolve their issues, give them support or simply create pleasant customer relations on a proactive delivery basis... 
In Conclusion: As technology is booming in our modern society, so are new ideas & concepts to deal with its speed while keeping its personalized service aspect...Noteworthy of mention: Customer Relations & Satisfaction, Market Research & Focus Groups, Customer Service & Support....As a consequence, putting forward a customer service representative to your company, is a big step to your business...It just reveals your ambitious drive for satisfaction service results... & completes your Marketing Strategy for Growth & Development with Gold Scope Satisfaction Service Skills S.S.S Business concept!


 This Article is written by Lilia in Beirut...
It solely represents her opinions based on 21 years of Entrepreneurship Experience in her Marketing Career...

Monday 6 June 2016

LILIACAT 2016 RESEARCH 2


Marketing Strategy for Business Growth & Development 
or Gold Scope E.L.D Business Concept “Entrepreneurship.Live.Discourse.” 


Theory: To be an Entrepreneur involves lots of skills...

Love of adventure, iron will to succeed, strong sociable personality... Knowledge, confidence & competence capabilities...The entrepreneur always ready to undertake & create, launch & develop, will ascertain market success with new ideas & forward them in new industries!


Debate: ...A researcher, the entrepreneur's market is at first the research arena! 

  I started my Marketing Business 20 years ago & discovered Tennyson 200years“Ulysses”...
 I joined Toronto Board of Trade as member & launched my “Direct Marketing” Business Trademark/“Communication Journal” Copyright, on the International scene, I quoted “Tennyson’s Ulysses”
“To follow knowledge like a sinking star, beyond the utmost bound of human thought... To strive, to seek, to find and not to yield...”
...A warrior, the entrepreneur is always ready to defy battles with entrepreneurial spirit!
I felt compelled to fight similar battles to reach freedom only to push forward its limits to other horizons endlessly...
...A planner, the entrepreneur envisions business models to seize & develop new market opportunities!
Today, I feel this Entrepreneurship spirit is kept alive with the knowledge of law & governance, its renewed truth forever sought after... 


Outcome: ...A risk taker, the entrepreneur moves with certainty in a world filled with uncertainty!

I started my travels across continents to pursue my Goals as a woman Entrepreneur in our modern society. I discovered that enriching adventures & diversity of cultures helped me accommodate my media & marketing skills beyond any doubt & strengthen the entrepreneurial aspect of my personality. 
...An innovator, the entrepreneur's creative dynamics play an important role in the process of new business ideas!
The “silk road” travelled by many in ancient history to connect creative trades between “East & West”, has been a creative incentive for me to adapt to different cultures & showcase my work on an international arena. 
...A designer, the entrepreneur never ceases to astonish with all kinds of venture designs!
As a distinctive Business Brand, I presented luxury displays of my artistic creations  “Chinoiserie” such as digital & acrylic paintings, real estate artistic interiors, short movies & billboards, digital radio & interviews, content marketing articles & promotional ads, innovative news & magazine etc... 
The ”Fisherman” “Silk Road” symbol in ancient history, is still found in many artistic works as the Modern “Chinoiserie” Entrepreneur still fishing for ideas...  


Conclusion: ...A thinker, the entrepreneur's mind never ceases to seize opportunities as they are revealed on the entrepreneurial road!

Today, I quote “Tennyson 200years Ulysses”... 
“...as the lights begin to twinkle from the rocks: “
“T is not too late to seek a newer world...for my purpose holds...To sail beyond the sunset, and the baths of all the western stars, until I die.”


In closing, Plato’s 2400years“Apology” clearly reiterates “Entrepreneurship Transparency Code” theatrically: “So I, men of Athens, am now far from making a defense speech on my own behalf, as someone might suppose. I do it rather on your behalf...





Written Article by Lilia in Beirut
solely represents my views & experience in Marketing